Film “Try Before You Buy”
Universal Studios is trying something interesting with their latest flick, Serenity — they’re showing the first 9 minutes of the film over the Internet with the hopes that you’ll get hooked. And you just may. Watch the whole “trial,” and if you’re not convinced to see the movie in the theater, or at least rent the DVD, I’ll be surprised.
It’s great to see another industry experimenting with the “try before you buy” model. Music has its radio and software has its shareware, and both have been successful for promotion. Fingers crossed that this works. And so far, it has: Serenity is number one at the box office this weekend; great way to jump-start the trend. You can view the first nine minutes of Serenity here.
October 8th, 2005 at 6:34 am
it’s cheesy, but i like it!
October 8th, 2005 at 7:03 am
It’s great to see them marketing it like this, just a shame that it takes so much effort to get people in to see a great film just because it doesn’t have star names in it, even when the critics reviews have been so good.
The film is fantastic and I hope it does well - where did you get the info on the box office? (Im assuming you are in the UK from the release date?)
Thanks
October 8th, 2005 at 5:36 pm
I may have botched the info a bit. I made the assumption from Yahoo’s Top Movies list. It may not be the top film at the box office (I’m not sure), but it is the highest rated.
October 9th, 2005 at 3:45 am
“soniCron Says:
October 8th, 2005 at 5:36 pm
I may have botched the info a bit. I made the assumption from Yahoo’s Top Movies list. It may not be the top film at the box office (I’m not sure), but it is the highest rated. ”
Sadly very very true - big second weekend drop in box office looks like a big problem for this movie despite great reviews and good response from those who have seen it. The 10 minute preview may have come too late.
October 10th, 2005 at 7:38 am
Heh this is really cool