According to a survey by Eyeblaster and WildTangent, 78% of gamers said they were willing to watch short video advertisements in exchange for free gameplay; 90% of young adult males said they would.

Gal Trifon, Eyeblaster’s president and CEO said, “The scope of this survey leaves little doubt about the conclusion that video ads are the perfect match for advertisers who want to target the gaming audience.

This obviously has serious implications for on-line and casual gaming. Imagine offering a subscription service to gamers with a fallback to video-advertising revenue. Could this be the gaming business model of the future?

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