Certainly, money will be the primary consideration in any business. But it is not — nor should it be — the only.

Ignorance of the broad consequences of a self-centered industry is what lead to the destruction of our field in 1984 and will likely again. And we’re not the only creative industry who has witnessed these consequences. The music and film industries have had their share of hurt for years and they’ve only just begun acknowledging the true cause of their losses.

It is not only the self which one must consider in business. The industry as a whole must be considered. If one were so lucky as to have been born into a singularly dominated industry, then one would be responsible only to himself for its destruction. But we are many, each affecting another. The procedural devaluation of products through commoditization is unsustainable. We must consider not only our own business’ “bottom line,” but the “bottom line” of our industry as a whole, if we want this field to continue to thrive and prosper.

Farm without replenishment and it will become a barren wasteland, profitable for no one.

This entry was posted on Friday, July 21st, 2006 at 1:36 am and is filed under Rants, Discussion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.